I saw a vid on FB where a guy shows that back in 2012, the organization that takes the donations (a nonprofit) made over $55 million. only 8% of that went to research. So basically out of the $100 you donate only $7 is actually used for research. So the guy literally got enough ice and water that equals the 7% of the money used for the challenge....which was the size of a bowl you use for popcorn lol