The thing is Daddy Yankee is not only internationally popular but thanks to songs like Despacito, he was able to connect with young audiences too. Radio don’t mean much anymore when it’s all about digital downloads, the views on YouTube when it comes to the music video and of course, streaming!
Honeslty, with the team Janet has for this era, I don’t see their campaign failing...It’s very organized so far and we are just about to witness it all begin! Fingers crossed though! ?