Are we really acting surprised that the owner of a Christian faith-based fast food chain is against gay marriage? LOL...oppression isn't merely relegated to Chick-Fil-A, where there is no exclusion. There are many 'anti-gay marriage' individuals associated with corporate entities that have a place in our daily lives...surely, all of which are not being boycotted.
This is just another pissing contest between right-winged/Christian Extremists and the Gay Militia...the same gay militia that is oppressive itself (i.e, racism, misogyny, classism, fascism, transphobia, and so on). I see right through this bullshit on both sides.
Putting these places out of business only contributes to the rate of employment...which in turn constitutes more public assistance, higher taxes and national debt accumulated. This is not a matter of human rights. Chick-Fil-A is not the government. It is a restaurant owned by someone that fundamentally is opposed to an inevitable right afforded to all.
Why has the focus shifted in the fight to legalize gay marriage from the government to the owner of a restaurant? This is clearly a diversionary tactic meant to make a matter of personal preference a political issue to further both respective agendas.