TwistedElegance™ Posted June 28, 2012 Share Posted June 28, 2012 Mary J. Blige was ridiculed and criticized when her commercial for Burger King went viral. But while others were having a laugh at her expense, she was quietly dealing with the fallout. Now the Queen of Hip-Hop Soul reveals how the backlash “crushed” her, while making her realize who her true friends were. In the commercial, Mary sings a jingle about the fast food chain’s new crispy chicken snack wraps. But when it hit the net earlier this year, the ad was heavily panned and even labeled racist by some. During an interview with Angie Martinez, she explained why she took so long to address it. “I felt there was no need for me to say anything because everyone was running with it and crucifying me,” she said. “So I just pulled back and I watched everyone and everything. It’s just something that I thought would have been great for my brand.” The 41-year-old singer went online looking for her remix to Fat Joe’s “Another Round,” and ended up discovering the video. “It just broke my heart. People were going crazy,” shared Mary. “What this did, it exposed everyone and everything that was in my life.” She was surprised and embarrassed when she saw the final edit. “I wanted to crawl under the bed,” she said. “It was a mistake, but I did it because I thought it was something that wouldn’t come out like that. It was sold to us that I would be shot in an iconic way. I was looking for someone to have mercy, but no one had mercy. It was a learning experience. It hurt my feelings. It crushed me for like two days.” The painful experience made her realize who her true friends were. “All those fair-weather friends that were online popping junk… That’s the kind of stuff that hurt my feelings so bad.” She offered a heartfelt apology to those who may have been offended. “I want to apologize to everyone that was offended or thought that I would do something so disrespectful to our culture. I would never do anything like that purposely. I thought I was doing something right, so forgive me.” While there were reports that she earned $2 million for the campaign, she insists that was not the case. “It was about a branding opportunity,” explained Mary, who was offered over $2 million to be a Proactiv spokesperson, but turned it down because she didn’t personally use the brand. Her childhood dream was to be in a Burger King or McDonald’s commercial. “At the end of the day, it’s something I always wanted to do and dreamed about and that’s why I did it.” http://www.rap-up.com/2012/06/28/mary-j-blige-burger-king-backlash-broke-my-heart/#more-128365 Poor Mary. It was just a horrible commercial. Those screaming racism were doing entirely too much. Quote Link to comment Share on other sites More sharing options...
Kim Posted June 28, 2012 Share Posted June 28, 2012 Her childhood dream was to be in a Burger King or McDonald’s commercial. :lmao: :lmao: 1 Quote Link to comment Share on other sites More sharing options...
TwistedElegance™ Posted June 28, 2012 Author Share Posted June 28, 2012 :lmao: :lmao: Be nice. Janet's dream was to actually work there. Quote Link to comment Share on other sites More sharing options...
hotboy06 Posted June 28, 2012 Share Posted June 28, 2012 It was sold to us that I would be shot in an iconic way. Um, what could they possibly do to ensure she was gonna be iconic in a fast food restaurant commercial.. Quote Link to comment Share on other sites More sharing options...
janetDAYZ Posted June 28, 2012 Share Posted June 28, 2012 I feel sorry for Mary now reading how she felt but she thought being in a Burger King commercial would "help her brand"? but she turned down a $2 mill offer from Proactiv because she doesnt actually use the product? Well Proactiv would have been a better choice but hey ...I'm just saying. 1 Quote Link to comment Share on other sites More sharing options...
*~WhitePicketDreams~* Posted June 28, 2012 Share Posted June 28, 2012 I feel bad for the Queen! She was clearly lied too and used for that bufoonery/coonery. But whatever...water under the bridge now. Quote Link to comment Share on other sites More sharing options...
bu. Posted June 28, 2012 Share Posted June 28, 2012 Is she shading Scorpion because he's so two-faced. Quote Link to comment Share on other sites More sharing options...
Rock & Roll Hall of Game Posted June 28, 2012 Share Posted June 28, 2012 it was a commercial. Not a wardrobe malfunction.... Move on Mary. It's not that deep 1 Quote Link to comment Share on other sites More sharing options...
Reyna ♔ Posted June 28, 2012 Share Posted June 28, 2012 Poor Mary Quote Link to comment Share on other sites More sharing options...
Paul Posted June 28, 2012 Share Posted June 28, 2012 it was a commercial. Not a wardrobe malfunction.... Move on Mary. It's not that deep She's being so extra! 1 Quote Link to comment Share on other sites More sharing options...
Rock & Roll Hall of Game Posted June 28, 2012 Share Posted June 28, 2012 She's being so extra! we get it... you thought a Burger King commercial was iconic... that right there should have tipped you off write a song about it instead of crying during an interview Quote Link to comment Share on other sites More sharing options...
Paul Posted June 28, 2012 Share Posted June 28, 2012 we get it... you thought a Burger King commercial was iconic... that right there should have tipped you off write a song about it instead of crying during an interview Don't forget that she always dreamed if doing a commercial for a burger chain :lmao: Quote Link to comment Share on other sites More sharing options...
bu. Posted June 28, 2012 Share Posted June 28, 2012 I loved the advert though. I still sing the song just before I have a chicken wrap - as if it's the Lords Prayer. Quote Link to comment Share on other sites More sharing options...
downeaznboi Posted June 28, 2012 Share Posted June 28, 2012 po mary Quote Link to comment Share on other sites More sharing options...
JoeJoe Posted June 28, 2012 Share Posted June 28, 2012 :lmao: :lmao: Um, what could they possibly do to ensure she was gonna be iconic in a fast food restaurant commercial.. she got problems Quote Link to comment Share on other sites More sharing options...
RedSimba Posted June 28, 2012 Share Posted June 28, 2012 The commercial was a classic ~ embrace it, Mary. And it brought out a hilarious parody too! Quote Link to comment Share on other sites More sharing options...
God Posted June 28, 2012 Share Posted June 28, 2012 The 41-year-old singer went online looking for her remix to Fat Joe’s “Another Round,” and ended up discovering the video. asdlgbl;akd;sD' :lmao: Quote Link to comment Share on other sites More sharing options...
EphraimAdamz Posted June 28, 2012 Share Posted June 28, 2012 I'm only here for pepsi commercials Quote Link to comment Share on other sites More sharing options...
Mr. Wonder Posted June 28, 2012 Share Posted June 28, 2012 She knew what she was getting into when she did the commercial. A "hood chick" singing about chicken. Like gwarl =\ And her childhood dream was to be in a BK/MDs commercial? Such aspirations of some people. 2 Quote Link to comment Share on other sites More sharing options...
Rock & Roll Hall of Game Posted June 28, 2012 Share Posted June 28, 2012 Don't forget that she always dreamed if doing a commercial for a burger chain :lmao: not performing with a bigger star? Or selling out stadiums? Not even your photo with Janet Jackson!!! If she wanted to do commercials, now is the best time Quote Link to comment Share on other sites More sharing options...
Paul Posted June 28, 2012 Share Posted June 28, 2012 not performing with a bigger star? Or selling out stadiums? Not even your photo with Janet Jackson!!! If she wanted to do commercials, now is the best time Ouch :lmao: It's a shame that her dream turned so bad. I can't see how she thought the commercial would have turned out much different. She knew the words she was singing lol Quote Link to comment Share on other sites More sharing options...
Velvet.Xone Posted June 29, 2012 Share Posted June 29, 2012 Oh, Mary. Woo, woo, woo. The commercial will pass in time & ppl will forget about it. Ppl forgot about MC Hammer's. I'm keeping the Cripsy Chicken/Chicken Head mix as a ringtone for now though..... Quote Link to comment Share on other sites More sharing options...
Bailey Posted June 29, 2012 Share Posted June 29, 2012 I feel bad for the Queen! She was clearly lied too and used for that bufoonery/coonery. But whatever...water under the bridge now. this is how I feel, it's not like she hasn't had hits and a great rise from where she came from Mary is still a success story we still cool Mary just watch out....any song, lyric, or Jingle with "three cheeses" probably a no no Quote Link to comment Share on other sites More sharing options...
Kishi Posted June 30, 2012 Share Posted June 30, 2012 That commercial has taken a life of it's own. Quote Link to comment Share on other sites More sharing options...
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