CalQuin Posted February 8, 2012 Share Posted February 8, 2012 More Info On Madonna's Contract With ClearChannel To Guarantee Radio Airplay Read more at ONTD: http://ohnotheydidnt.livejournal.com/66315255.html#ixzz1lo2QVDCF http://ohnotheydidnt.livejournal.com/66315255.html#ixzz1lo1WMcro LOS ANGELES (AP) — Clear Channel is giving Madonna all its luvin'. Indeed, in what has become another notch under Madonna‘s commercial belt, her latest single ‘Give Me All Your Luvin‘ has commanded a 14 million audience on US radio, a day after being released to its stations. To be exact, the single reached a total of 14.262 million listeners yesterday following the release of its video, which features Rap star Nicki Minaj and Brit sensation MIA. This places the cut alongside a select number of songs which have fared this well in this space of time. Two name two, 2006 saw Beyonce‘s ‘Deja Vu‘ make major waves with an audience of 10 million in a single day, followed by Mariah Carey‘s 2008 cut ‘Touch My Body‘ with 7 million. While this is no doubt a commendable feat for the icon, it is worth noting that her label recently inked a deal with the Clear Channel conglomerate, which guarantees the song will be played non stop on the stations they own. This, despite the transparency of the deal, has forced some to question how well ‘Luvin’ would have done had it not been put in place. Clear Channel, which owns 850 stations nationwide, estimated the promotional campaign would reach more than 150 million people around the world. Beginning on Friday morning, "Give Me All Your Luvin'" is scheduled to premiere simultaneously across 95 radio stations and on more than 1,600 digital billboards in the United States, France, Spain, Sweden, Norway, Singapore, Belgium, Finland and the United Kingdom, as well as on demand at iHeartRadio.com, Clear Channel's customized online radio service. "This first-of-its-kind multimedia premiere with Madonna demonstrates the unequalled scope and strength of the entire Clear Channel platform — a range and depth that enables us to work with the most talented and creative artists in the world to develop truly groundbreaking promotional opportunities," said Bob Pittman, CEO of Clear Channel, in a statement. Mr Pittman has combined US and international outdoor businesses under one executive; hired a former cable executive to expand into television, events and digital entertainment; and taken a stake in a TV production company run by Ryan Seacrest, host of American Idol. Clear Channel has pushed its digital billboards as a timely means of promoting live events and TV and radio schedules. On Friday, the group aired her new single repeatedly on its radio stations and music websites from the US to Australia and played her new video on digital billboards from Times Square to Piccadilly Circus. The Material Girl push is the latest multimedia endeavor from Clear Channel, which organized a two-day concert in Las Vegas last year that featured the likes of Jay-Z and Lady Gaga and announced last month that it was taking a minority stake in the production company of "American Idol" host Ryan Seacrest, who produces E!'s "Keeping Up with the Kardashians." Madonna is expected to perform "Give Me All Your Luvin'" and three other tunes at her Super Bowl halftime performance Sunday in Indianapolis. Her new album "MDNA" is set to be released in March. Madonna’s performance during Sunday’s Super Bowl game will be only part of a multimedia promotional blitz that could prove critical in determining whether her landmark deal with Live Nation pays off. The performer struck a “revolutionary” 10-year deal with the events group in 2007 worth an estimated $70m-$100m from albums, touring, merchandising, films and other areas, but has not released an album since 2008 and has not toured since 2009. In addition to the Super Bowl, the most watched US broadcast of the year, Madonna showcased the video on American Idol, and is planning promotions with Apple’s iTunes digital music store Google’s YouTube video site, said Guy Oseary, her manager. “She wants to reach as many people as possible,” Mr Oseary told the FT. “I don’t remember any time with Madonna when she’s ever talked about sales. I don’t think she has any idea how many records she’s sold.” Clear Channel’s promotion reflects efforts by Bob Pittman, chief executive, to reposition the indebted group as a broader entertainment company. “There are lots of other artists we could do this with,” said Tom Poleman, president of Clear Channel media and entertainment national programming platforms. Radio remains an important launch platform for musicians, despite the rise of digital music services such as Spotify, Pandora and Mog, Mr Oseary said: “Radio is still a huge asset and one of the ways people get their information and connect to what is going on today.” Read more at ONTD: http://ohnotheydidnt.livejournal.com/66315255.html#ixzz1lo2O32rc Link to comment Share on other sites More sharing options...
Idrag4mj Posted February 8, 2012 Share Posted February 8, 2012 ITS really not..but its really a smart business decision ..and madonna is a smart business woman..i think Janet and her team should try and get a similar deal for her next project Link to comment Share on other sites More sharing options...
Rock & Roll Hall of Game Posted February 8, 2012 Share Posted February 8, 2012 LMFAO... i knew this... Madonna's smart... she knows her songs suck ass i don't think that fair and should be investigated and stopped... it's not fair for the artist(s) with ACTUAL good music... as Clear Channel forces their listeners to listen to bull shit Link to comment Share on other sites More sharing options...
hotboy06 Posted February 8, 2012 Share Posted February 8, 2012 Madonna is 53 years old..she knows she has to do whatever it takes to make sure her shit is successful. It may seem unfair, but it's just business as usual..What's going to be interesting is if the song can maintain longevity..The song is pure pop, but it's already wearing thin.. Link to comment Share on other sites More sharing options...
Evil. Posted February 8, 2012 Share Posted February 8, 2012 "Rather transparent wouldn't you say?" Link to comment Share on other sites More sharing options...
kidfresh832 Posted February 8, 2012 Share Posted February 8, 2012 Madonna is 53 years old..she knows she has to do whatever it takes to make sure her shit is successful. It may seem unfair, but it's just business as usual..What's going to be interesting is if the song can maintain longevity..The song is pure pop, but it's already wearing thin.. I agree. It has the smell of unfairness but in reality it is all transparent there is nothing undercover or shady about it. It is smart business since Madonna is basically a Clear Channel asset with her deal it only makes sense promoting your own interests. It is like ABC promoting its other shows with ads during Dancing With the Stars or something. Link to comment Share on other sites More sharing options...
Rock & Roll Hall of Game Posted February 8, 2012 Share Posted February 8, 2012 that's the same thing as paying a company money for airplay time.. Link to comment Share on other sites More sharing options...
JoeJoe Posted February 8, 2012 Share Posted February 8, 2012 that's the same thing as paying a company money for airplay time.. sure is Link to comment Share on other sites More sharing options...
Idrag4mj Posted February 8, 2012 Share Posted February 8, 2012 ^^^^ emmm duhhh..stating the obvious Link to comment Share on other sites More sharing options...
Rock & Roll Hall of Game Posted February 8, 2012 Share Posted February 8, 2012 people are calling it "business as usual"... that's not business.. it should be illegal Link to comment Share on other sites More sharing options...
kidfresh832 Posted February 8, 2012 Share Posted February 8, 2012 people are calling it "business as usual"... that's not business.. it should be illegal But why? Why is this different from airing commercials about shows on your network, or buy the new dvd set for this show(which airs on this network). If CW is airing commercials for One tree Hill dvd set during Ringer, or commercials for the next batman movie, because Batman is owned by Warner bros and it all goes to the same place in the big picture hows that different? Madonna has a deal with her label which has a deal with Clear Channel. Clear Channel owns a ton of radio stations. So they make sure their asset(the Madonna deal with her label) is being promoted on their other asset their radio stations. Link to comment Share on other sites More sharing options...
Kim Posted February 8, 2012 Share Posted February 8, 2012 But why? Why is this different from airing commercials about shows on your network, or buy the new dvd set for this show(which airs on this network). If CW is airing commercials for One tree Hill dvd set during Ringer, or commercials for the next batman movie, because Batman is owned by Warner bros and it all goes to the same place in the big picture hows that different? Madonna has a deal with her label which has a deal with Clear Channel. Clear Channel owns a ton of radio stations. So they make sure their asset(the Madonna deal with her label) is being promoted on their other asset their radio stations. There's clearly a difference between airing a commercial to sell a DVD, and being paid to play a song every hour, on the hour, which contributes to not only to promoting an album, but helping the single itself on Billboard charts. Link to comment Share on other sites More sharing options...
Reyna ♔ Posted February 8, 2012 Share Posted February 8, 2012 Not surprised. Unfair and should be illegal of course, but not surprised. Link to comment Share on other sites More sharing options...
Rock & Roll Hall of Game Posted February 8, 2012 Share Posted February 8, 2012 But why? Why is this different from airing commercials about shows on your network, or buy the new dvd set for this show(which airs on this network). because it's under handed... you can't compare commercials to paying a radio station to play ur music... all commercials are treated equally... they pay money to be placed on a time slot at a specific time(s)... to entice people to buy their product.. what Clear Channel and Madonna's record label is doing is undermining all the other artists... it's a basically payola.. and manipulating the Billboard charts Adele didn't get #1 by cutting in line... Link to comment Share on other sites More sharing options...
kidfresh832 Posted February 8, 2012 Share Posted February 8, 2012 because it's under handed... you can't compare commercials to paying a radio station to play ur music... all commercials are treated equally... they pay money to be placed on a time slot at a specific time(s)... to entice people to buy their product.. what Clear Channel and Madonna's record label is doing is undermining all the other artists... it's a basically payola.. and manipulating the Billboard charts Adele didn't get #1 by cutting in line... I wasn't using any old commercials as a comparison. I was using commercials for products that that Channel/ Company has a direct involvement in. Time Warner/CW/CNN are directly linked. SO Batman commercials, Smallville dvd packages, Superman toys etc being advertised on any of those shows all that money goes to the same pot in the big picture. Same thing with Clear Channel. They own all those stations. Can they not promote their own interests on their stations? And where does it say madonna/her label are paying them directly for that. They have a deal with her yes through her label. They made a deal obviously because they expect working with her to make them a profit. They use another branch of THEIR company to help make sure they get a profit by promoting her song. Now how that play effects Billboard and charts is another story. Billboard might want to look into how closely tied artists and the record companies are to radio but i mean that kind of stuff has been going on forever. Other than saying something like you cant be involved in business with an artist when you have to play their records what can you do about it? Link to comment Share on other sites More sharing options...
janetDAYZ Posted February 8, 2012 Share Posted February 8, 2012 Hmm..I understand both sides. Link to comment Share on other sites More sharing options...
art Posted February 8, 2012 Share Posted February 8, 2012 Not fair that she's slaying? Link to comment Share on other sites More sharing options...
TwistedElegance™ Posted February 8, 2012 Share Posted February 8, 2012 It's all business. These days you live and die by chart performance, so for a woman in her 50s this is probably the best thing she could've done. I'm not saying it's fair, but it's at least transparent and - to a degree - honest. I can't help but consider the likely responses if it were Janet. Some of you would be praising this move like a preacher possessed. Link to comment Share on other sites More sharing options...
henrietta. Posted February 9, 2012 Share Posted February 9, 2012 people are calling it "business as usual"... that's not business.. it should be illegal I thought it was illegal. ------------- And it's absolutely nothing like TV networks showing commercials for shows they own during a commercial break for a show. It's basically like what the radio did with Gaga's "Born This Way"...played it on the top of the hour every hour even though majority of their listeners said they didn't like it during their "Slam It or Jam It" segment. Link to comment Share on other sites More sharing options...
henrietta. Posted February 9, 2012 Share Posted February 9, 2012 And please leave Janet out of this. If she was all about getting a hit, she woulda took the easy way out and made a deal like this when "Make Me" and "Nothing" were out. Link to comment Share on other sites More sharing options...
TwistedElegance™ Posted February 9, 2012 Share Posted February 9, 2012 And please leave Janet out of this. If she was all about getting a hit, she woulda took the easy way out and made a deal like this when "Make Me" and "Nothing" were out. I have left Janet out of it. That point was for her fans. Link to comment Share on other sites More sharing options...
xu1993 Posted February 9, 2012 Share Posted February 9, 2012 Can't hate for making smart moves. Link to comment Share on other sites More sharing options...
Rock & Roll Hall of Game Posted February 9, 2012 Share Posted February 9, 2012 this is comparable to Lady Gaga selling her album at the same price as a $1 value meal Link to comment Share on other sites More sharing options...
Aquaria Posted February 9, 2012 Share Posted February 9, 2012 It's a "premiere." It really isn't much different to how it's normally done anyway it's just actually a signed deal. When an artist as big as Madonna has a new song, stations will play it just because it's new. This is just a guarantee like I said Link to comment Share on other sites More sharing options...
Shawn1814 Posted February 9, 2012 Share Posted February 9, 2012 People will do anything to make a horrible song go number one.. Link to comment Share on other sites More sharing options...
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